Details

Effective Change Communication


Effective Change Communication


30 Minuten 1. Auflage

von: Veit Etzold

7,99 €

Verlag: Gabal
Format: EPUB
Veröffentl.: 18.06.2021
ISBN/EAN: 9783967401417
Sprache: englisch
Anzahl Seiten: 104

Dieses eBook enthält ein Wasserzeichen.

Beschreibungen

Change has become a bone of contention in organisations in recent years. The reality is, however, that any business seeking to survive in a VUCA world must master the accompanying challenges: digital transformation, changing customer behaviour and more. Moreover, the success of any new strategy depends on successful storytelling. Only with the right communication is it possible to get all stakeholders in a company - from the body of employees to the board of directors - pulling in the same direction and realising the necessary changes with full force. This guidebook explains why people are naturally averse to change, how to develop a clear change strategy, how to find the right story for the right stakeholders and how to use metaphors to bring a story to life and convince your audience.

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